Accessing information online is changing everything from the way we work to the way we shop – more than 263 million Americans shop online. And a key part of how individuals access this information is search engine optimization (SEO). Sure, paid advertisements are a way to attract attention, but it is the organic content that users trust…
Did you know that only 0.78 percent of all Google users click on the second search results page? As you can imagine, if your website happened to rank as the first website on the second page of Google, you would be missing out on a huge amount of traffic just because you’re not located on the first…
A recent report found that more than 81% of modern consumers need to trust brands before buying from them. Many companies have been on the news for corrupt and unethical corporate practices which don’t sit well with the public. As a result, consumers have become more reliant on peer reviews and opinions when deciding to buy anything….
If you’ve paid attention to the marketing world in the last five years, you’ve undoubtedly heard about SEO. Well, getting noticed on Google is one of the most sought-after prizes in business, and for good reason. SEO is often more cost-effective and offers a greater ROI than PPC campaigns in the long run. Luckily, with the right…
Close to 80 percent of Americans shop online. Let that sink in. With numbers like that, the only thing that’s stopping people from doing all their shopping online is limitations in technology. However, the advancements in technology being made right now will soon lead to the ride of many future eCommerce trends. If you’re starting an…
Do you sell anything online? Whether you’re selling clothes, planners, accessories, or something else, you are running an e-commerce business. Big or small, your e-commerce business is transforming searchers into visitors and visitors into customers. The number of searchers that you turn into customers represents your store’s e-commerce conversion rate. It’s likely that you’ve thought…
SEO is one of the most important parts of a business in the 2020s’. A website with great SEO is akin to a coffee shop that sets itself up by a college. These businesses are not using advertising as much they are putting themselves in the way of success. Both this website and the coffee shop don’t need to worry about advertising that much….
Did you know that there are more than 2 billion websites that are spread across the web, 400 million of which are producing content? Beyond that, every few minutes, thousands and thousands of websites will be created. There’s no doubting that websites are popular, but there’s also no understating that having a website among so many others can make…
Arguably the most powerful tool on the web is the long-standing Google search. The most-visited website on the internet plays a huge role in your website’s performance. No matter your industry, website size, or business scale, you can always benefit from a more visible web presence and better SEO prospects. Luckily, they go hand in hand. Let’s talk…
A good FAQ page can help your business out in a number of ways. For one, it clears up the common confusions that your customers have in regards to your business. It also allows online customers to get the information they need quickly so that they can move on to make a purchase. Beyond that,…
