Do you sell anything online? Whether you’re selling clothes, planners, accessories, or something else, you are running an e-commerce business. Big or small, your e-commerce business is transforming searchers into visitors and visitors into customers. The number of searchers that you turn into customers represents your store’s e-commerce conversion rate. It’s likely that you’ve thought…
SEO is one of the most important parts of a business in the 2020s’. A website with great SEO is akin to a coffee shop that sets itself up by a college. These businesses are not using advertising as much they are putting themselves in the way of success. Both this website and the coffee shop don’t need to worry about advertising that much….
Did you know that there are more than 2 billion websites that are spread across the web, 400 million of which are producing content? Beyond that, every few minutes, thousands and thousands of websites will be created. There’s no doubting that websites are popular, but there’s also no understating that having a website among so many others can make…
Arguably the most powerful tool on the web is the long-standing Google search. The most-visited website on the internet plays a huge role in your website’s performance. No matter your industry, website size, or business scale, you can always benefit from a more visible web presence and better SEO prospects. Luckily, they go hand in hand. Let’s talk…
A good FAQ page can help your business out in a number of ways. For one, it clears up the common confusions that your customers have in regards to your business. It also allows online customers to get the information they need quickly so that they can move on to make a purchase. Beyond that,…
Search engine optimization is the new hottest thing in the marketing world, and for good reason. It’s believed to have an even higher return on investment than traditional ads. The best part is that you don’t need to buy anything to get started! So, what is SEO for blogs and how do I use it for my…
Google has a long and colorful history of algorithm updates. Indeed, Google is always updating its algorithms to ensure that it’s providing the most relevant and up-to-date content to users. The July 2018 update, or Google Core Update, is a change in how Google ranks websites for search results pages. It targets some of the core…
There are now over 1.58 billion active websites online. It’s not enough to have a business website, though. In fact, an old, outdated website could impact your brand’s reputation. Design has a 75% influence on a website’s credibility. Meanwhile, websites that load slowly lead to a $2.6 billion loss in revenue each year. In fact, 88% of…
An online web presence can make or break any modern business. One of the most important ways businesses hope to appear on the web is on maps. If a client is searching for a local business in their area, they will likely pay more attention to the ones that appear first. The higher a business…
Digital marketing on your mind? Are you just starting a business and need ideas? Or are you well-established in your local community and want to broaden your reach? Whether you’re a new entrepreneur or a well-established local favorite, digital marketing may be your next move. This is especially true if you’re looking to broaden your…
