If you’ve paid attention to the marketing world in the last five years, you’ve undoubtedly heard about SEO. Well, getting noticed on Google is one of the most sought-after prizes in business, and for good reason. SEO is often more cost-effective and offers a greater ROI than PPC campaigns in the long run. Luckily, with the right…
Did you know that there are more than 2 billion websites that are spread across the web, 400 million of which are producing content? Beyond that, every few minutes, thousands and thousands of websites will be created. There’s no doubting that websites are popular, but there’s also no understating that having a website among so many others can make…
Google has a long and colorful history of algorithm updates. Indeed, Google is always updating its algorithms to ensure that it’s providing the most relevant and up-to-date content to users. The July 2018 update, or Google Core Update, is a change in how Google ranks websites for search results pages. It targets some of the core…
An online web presence can make or break any modern business. One of the most important ways businesses hope to appear on the web is on maps. If a client is searching for a local business in their area, they will likely pay more attention to the ones that appear first. The higher a business…
Investing in local advertising and using word of mouth are both great ways of generating business for your company. However, these days you’ll also need to think about how to improve the Google ranking of your business. Did you know that 97% of all search engine users make local searches, and out of all of the search…
If you’re just starting with your small business, you may be struggling to grow a customer base. If your business has been going steady for a while, a sudden dip in sales can be a confusing surprise. In both cases, you’re flying blind if you don’t have at least one analytics tool tracking your business’s…
