Accessing information online is changing everything from the way we work to the way we shop – more than 263 million Americans shop online. And a key part of how individuals access this information is search engine optimization (SEO). Sure, paid advertisements are a way to attract attention, but it is the organic content that users trust…
Category Archives: SEO
Did you know that only 0.78 percent of all Google users click on the second search results page? As you can imagine, if your website happened to rank as the first website on the second page of Google, you would be missing out on a huge amount of traffic just because you’re not located on the first…
If you’ve paid attention to the marketing world in the last five years, you’ve undoubtedly heard about SEO. Well, getting noticed on Google is one of the most sought-after prizes in business, and for good reason. SEO is often more cost-effective and offers a greater ROI than PPC campaigns in the long run. Luckily, with the right…
B2B web design is different than it is for B2C sites, requiring a distinct approach. Still, just as with B2C sites, SEO is equally important, although different. Continue reading for a B2B web design and SEO guide. What’s the Plan? It is essential to create an attractive B2B website. However, an effective B2B website is…
Digital Marketing, SEO, Small Business Reputation Management, Web Design Services
Top 11 Future SEO Trends for 2022
SEO is one of the most important parts of a business in the 2020s’. A website with great SEO is akin to a coffee shop that sets itself up by a college. These businesses are not using advertising as much they are putting themselves in the way of success. Both this website and the coffee shop don’t need to worry about advertising that much….
Digital Marketing, Google Analytics, SEO
Digital Marketing 101: How to Get More Traffic to Your Website
Did you know that there are more than 2 billion websites that are spread across the web, 400 million of which are producing content? Beyond that, every few minutes, thousands and thousands of websites will be created. There’s no doubting that websites are popular, but there’s also no understating that having a website among so many others can make…
Arguably the most powerful tool on the web is the long-standing Google search. The most-visited website on the internet plays a huge role in your website’s performance. No matter your industry, website size, or business scale, you can always benefit from a more visible web presence and better SEO prospects. Luckily, they go hand in hand. Let’s talk…
The digital age brought a lot of new marketing tools to our doorstep, and companies are now spending record amounts on marketing and seeing incredible results. In fact, companies are now spending an average of 12% of their budgets on marketing alone. Part of that spending goes to SEO, but where does that money go? In doing…
Digital Marketing, SEO, Small Business, Web Design Services
How to Build a FAQ Page That Will Rank on Google
A good FAQ page can help your business out in a number of ways. For one, it clears up the common confusions that your customers have in regards to your business. It also allows online customers to get the information they need quickly so that they can move on to make a purchase. Beyond that,…
SEO, Small Business, Web Design and Development, Web Design Services
Why Internal Linking Is Essential for Your Website
When it comes to capturing a high rank on Google, consider this: Linking is one of the top 3 factors search engine algorithms use to sort URLs on the SERPs. This means your linking strategy could be the difference between collecting organic hits and being overlooked by consumers. With this in mind, building your links should be…
