AI Employee Setup Package
Industry
For auto dealerships

Meet Emily.
Your internet sales team.

Car buyers submit leads to three dealers and buy from the one that responds first. Emily replies in seconds, answers inventory, trade-in, and financing questions, books the test drive, and follows up until they’re on your lot.

Learn more
She lives on the channels your customers already use
iMessage WhatsApp SMS / Text Email Whatever you need
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Emily — AI employee
Emily
AI Customer Agent
Online now
EMP-001 · REPLIES IN SECONDS
What Emily does

One hire, six jobs

Replies to every internet lead in seconds

Answers inventory, trade-in & financing questions

Books test drives & service appointments

Follows up leads for weeks, automatically

Revives cold leads & past customers

Logs everything to your CRM / DMS

These are just examples. Emily is custom-built around your business. If you can describe the job, she can be trained to do it.
The payroll math

One hire that covers four salaries

To match what Emily does, a dealership would staff four separate roles. Here's what that actually costs.

BDC Representative

Works every internet lead and phone-up

$42K/yr
Internet Sales Coordinator

Answers inventory questions, sets appointments

$45K/yr
Follow-Up / Retention

Long-term follow-up & service reminders

$40K/yr
After-Hours Answering

Covers evenings, weekends & holidays

$33K/yr
Annual cost, role by role
BDC Representative$42,000
Internet Sales Coordinator$45,000
Follow-Up / Retention$40,000
After-Hours Answering$33,000
Emily, all four roles$9,600/yr
Salaries: typical U.S. figures before ~25% payroll taxes & benefits. Emily: $800/mo, iMessage, SMS & Email sending fees included.
$200,000/yr
four salaries, with taxes & benefits (~25%)
→
$9,600/yr
Emily, doing all four jobs at once
=
95% less
and she never takes a day off
Why speed wins

The dealer that responds first sells the car

The lead you answer in seconds is a customer on your lot tonight. The one you answer tomorrow is already someone else’s delivery, financed and driven home before your BDC clocks in.

Every lead worked in seconds

AutoTrader, Cars.com, your website (nights and weekends included)

Real answers, not an autoresponder

Inventory, trade-in, and financing questions handled in the first exchange

Test drive booked in the same thread

Appointment set, salesperson assigned, CRM updated

Relative odds of qualifying a lead, by response time
21×
Seconds
(Emily)
9×
10 min
3×
30 min
2×
1 hour
1×
Next day
Responding within 5 minutes makes a lead ~21× more likely to qualify than at 30 minutes (Lead Response Management study, InsideSales.com).
After close

10:24 PM. A buyer asks about the F-150.

Your showroom is dark. Your best salesperson is still working.

C
Chris B.
AutoTrader lead · 2022 F-150 XLT
10:24 PM
Is the blue F-150 XLT still on the lot? And what would my trade be worth, 2016 Silverado, about 140k miles?10:24 PM
Hi Chris! Yes, the 2022 F-150 XLT in Atlas Blue is still available at $38,995. For the Silverado, I can have a firm trade number ready when you come in, most ’16s at that mileage land in a solid range.10:24 PM · replied in 6 seconds
Nice. Could I come by tomorrow after work?10:27 PM
Absolutely, I’ll have it pulled up front. 5:45 PM or 6:30 PM?10:27 PM
5:4510:28 PM
Test drive booked, tomorrow 5:45 PM · 2022 F-150 XLT

Trade-in captured · salesperson assigned · CRM / DMS updated

6-second response at 10 PM

While the other three dealers replied the next afternoon

Trade-in captured up front

Year, model, mileage (appraisal prepped before arrival)

Appointment that shows

Confirmed time, vehicle pulled up front, salesperson briefed

CRM / DMS updated

Full thread logged (no lead cherry-picking, no leaks)

Beyond new leads

She runs the whole front office

Lead capture is the opening act. Emily also supports your existing customers, keeps operations moving, and grows revenue from the clients you already have.

Customer Support

  • Service-status questions answered instantly
  • Financing & paperwork questions handled
  • Recall notices & parts-arrival updates

Operations & Fulfillment

  • Books service, loaners & vehicle pickups
  • No-show protection on every appointment
  • Delivery-day paperwork coordinated

Upsells & Repeat Revenue

  • Service-to-sales handoffs, trade offers at the service desk
  • Lease-end & equity-mining outreach
  • Accessory & warranty upsells
The process

Custom Launch in 2 Weeks or Less

From first interview to fully live in two weeks or less, no drawn-out onboarding, no waiting months to see her work.

Day 1

Company Interview

We sit down with your team and map every skill & task Emily needs.

Days 2–9

Buildout

Emily is built, trained on your business & wired into your tools.

Days 10–13

Hands-On Training

Final tuning with your team until every answer sounds right.

Day 14

Emily Goes Live

She starts working your leads & customers. Very simple.

What's included

Everything to hire her, nothing hidden

Initial Setup
  • In-depth interview & task mapping with your team
  • Trained on your inventory feed & current offers
  • CRM / DMS integration & lead-routing rules
  • Service-department booking included
  • Complete Emily build, including her voice, skills & knowledge, trained on your business
  • Calendar & appointment booking configured
  • Salesforce / CRM integration & lead logging
  • Channel setup for iMessage, WhatsApp, SMS, and Email
  • Testing, hands-on training & tuning with your team
  • Launch day support until she's flying solo
Ongoing
  • Emily continuously learns your business as she works
  • Train or update her knowledge anytime, just send a quick text
  • Full monitoring of every action she takes
  • All AI usage included at the volumes below
  • iMessage, SMS & Email sending fees included
  • Hosting & round-the-clock system monitoring
  • 2 hours of support each month for tweaks, updates & new answers
  • Capacity upgrades available anytime
  • Cancel anytime
Built for real volume
~1,000
customer conversations handled per week
250/day
inbound customers at peak periods
Seconds
to first response, every customer, every time
24/7/365
nights, weekends & holidays included

Need more? Double every number above for +$100/mo · Triple them for +$200/mo

The math

Emily vs. a traditional hire

Save ~$215,000 in year one
vs. staffing true 24/7 coverage with 4+ rotating hires (~$236K/yr). Emily includes it.
·
Traditional Hire
Emily
Hours on the job
40 hrs/week
2,080 hrs a year
24/7/365
8,760 hrs a year, 4× the coverage
Manpower
1 person
one conversation at a time
5+ people at once
every customer helped instantly, no hold, no queue
Yearly Cost Per Employee
~$56,000
40 hours a week
~$10K
168 hours a week
True 24/7 coverage
~$236,000/yr
3 shifts a day, but covering all 168 hrs/week takes 4+ rotating staff
Included
nights, weekends & holidays
Cost per hour covered
~$27/hour
while on the clock
~$1/hour
$9.6K/yr ÷ 8,760 hrs around the clock
Sick days & turnover
Inevitable
PTO, rehiring, retraining
Never
she doesn't call in sick
Employee figures based on a $45,000 salary plus ~25% payroll taxes & benefits. Emily year one = $12,000 setup + $800/mo (iMessage, SMS & Email sending fees included); following years exclude setup.
Pricing
$4,000 ×3milestone payments as Emily is built (at signing, mid-build & before launch)
$800/moonce she’s live (cancel anytime)

$12,000 one-time build, split across three milestones. Monthly includes iMessage, SMS & Email sending fees, with no separate delivery bill.

Ready to put Emily to work?

The dealer that responds first sells the car.
+1 717-435-2021
kody@iconicwebhq.com
Know someone who could use Emily?
Refer them to us and get $1,000 in free work when they sign up, or 2 months of Emily free for you ($1,600 value).