AI Employee Setup Package
Industry
For law firms

Meet Emily.
Your intake team.

Potential clients call three firms and sign with the one that answers. Emily handles intake 24/7, qualifies the case with your questions, books the consultation, and follows up on every unsigned retainer, so no billable client slips away.

Learn more
She lives on the channels your customers already use
iMessage WhatsApp SMS / Text Email Whatever you need
Iconic Web
Emily — AI employee
Emily
AI Customer Agent
Online now
EMP-001 · REPLIES IN SECONDS
What Emily does

One hire, six jobs

Answers every potential client 24/7

Qualifies cases with your intake questions

Books consultations on your calendar

Follows up until the retainer is signed

Answers common questions in plain language

Logs every matter to your CRM or Clio

These are just examples. Emily is custom-built around your business. If you can describe the job, she can be trained to do it.
The payroll math

One hire that covers four salaries

To match what Emily does, a firm would staff four separate roles. Here's what that actually costs.

Receptionist

Answers every call and web inquiry

$38K/yr
Intake Specialist

Screens and qualifies every potential case

$45K/yr
Follow-Up Coordinator

Chases unsigned retainers & documents

$40K/yr
After-Hours Answering

Covers nights, weekends & holidays

$33K/yr
Annual cost, role by role
Receptionist$38,000
Intake Specialist$45,000
Follow-Up Coordinator$40,000
After-Hours Answering$33,000
Emily, all four roles$9,600/yr
Salaries: typical U.S. figures before ~25% payroll taxes & benefits. Emily: $800/mo, iMessage, SMS & Email sending fees included.
$195,000/yr
four salaries, with taxes & benefits (~25%)
→
$9,600/yr
Emily, doing all four jobs at once
=
95% less
and she never takes a day off
Why speed wins

The firm that answers first signs the client

Whoever responds first, and sounds like they actually care, gets the retainer. In personal injury or family law, one slow intake can mean a five-figure fee signing with the firm down the street.

Emily handles intake 24/7

Every call and form answered in seconds, with your screening questions

No potential client waits for Monday

Accidents and arrests don’t happen during office hours

Consultation booked in the same conversation

Qualified, scheduled, and logged before they call firm #2

Relative odds of qualifying a lead, by response time
21×
Seconds
(Emily)
9×
10 min
3×
30 min
2×
1 hour
1×
Next day
Responding within 5 minutes makes a lead ~21× more likely to qualify than at 30 minutes (Lead Response Management study, InsideSales.com).
After hours

8:03 PM. A potential case comes in.

Your paralegals are home. Your intake isn’t.

M
Marcus D.
Website form · auto accident
8:03 PM
I was rear-ended last week and the insurance company is lowballing me. Do I even have a case?8:03 PM
I’m sorry that happened, Marcus, you’re asking the right question. A few quick things so the attorney can review: were you or a passenger injured, and was a police report filed?8:03 PM · replied in 6 seconds
Yes, whiplash and my back. Police report was filed.8:06 PM
Thank you. Based on that, our attorneys would want to speak with you. I can book a free consultation tomorrow at 11:00 AM or 3:30 PM, which is better?8:06 PM
11am8:07 PM
Consultation booked, tomorrow 11:00 AM · auto accident

Intake answers logged · conflict check queued · attorney briefed

6-second first response

While three other firms let it sit overnight

Screened with your intake questions

Injury, police report, insurer contact, word for word

Consultation on the calendar

Booked before he ever talked to another firm

Matter logged & attorney briefed

Full intake in your CRM or Clio before morning coffee

Beyond new leads

She runs the whole front office

Lead capture is the opening act. Emily also supports your existing customers, keeps operations moving, and grows revenue from the clients you already have.

Customer Support

  • Case status updates without tying up staff
  • Answers billing & document questions
  • Chases missing documents politely, relentlessly

Operations & Fulfillment

  • Schedules depositions, signings & reviews
  • Reminds clients of court dates & deadlines
  • Intake paperwork completed before the consult

Upsells & Repeat Revenue

  • Cross-practice referrals (the estate plan after the closing)
  • Past-client check-ins that surface new matters
  • Review requests after every win
The process

Custom Launch in 2 Weeks or Less

From first interview to fully live in two weeks or less, no drawn-out onboarding, no waiting months to see her work.

Day 1

Company Interview

We sit down with your team and map every skill & task Emily needs.

Days 2–9

Buildout

Emily is built, trained on your business & wired into your tools.

Days 10–13

Hands-On Training

Final tuning with your team until every answer sounds right.

Day 14

Emily Goes Live

She starts working your leads & customers. Very simple.

What's included

Everything to hire her, nothing hidden

Initial Setup
  • In-depth interview & task mapping with your team
  • Trained on your practice areas & intake criteria
  • Your qualifying questions, word for word
  • Consultation scheduling & conflict-check workflow
  • Complete Emily build, including her voice, skills & knowledge, trained on your business
  • Calendar & appointment booking configured
  • Salesforce / CRM integration & lead logging
  • Channel setup for iMessage, WhatsApp, SMS, and Email
  • Testing, hands-on training & tuning with your team
  • Launch day support until she's flying solo
Ongoing
  • Emily continuously learns your business as she works
  • Train or update her knowledge anytime, just send a quick text
  • Full monitoring of every action she takes
  • All AI usage included at the volumes below
  • iMessage, SMS & Email sending fees included
  • Hosting & round-the-clock system monitoring
  • 2 hours of support each month for tweaks, updates & new answers
  • Capacity upgrades available anytime
  • Cancel anytime
Built for real volume
~1,000
customer conversations handled per week
250/day
inbound customers at peak periods
Seconds
to first response, every customer, every time
24/7/365
nights, weekends & holidays included

Need more? Double every number above for +$100/mo · Triple them for +$200/mo

The math

Emily vs. a traditional hire

Save ~$215,000 in year one
vs. staffing true 24/7 coverage with 4+ rotating hires (~$236K/yr). Emily includes it.
·
Traditional Hire
Emily
Hours on the job
40 hrs/week
2,080 hrs a year
24/7/365
8,760 hrs a year, 4× the coverage
Manpower
1 person
one conversation at a time
5+ people at once
every customer helped instantly, no hold, no queue
Yearly Cost Per Employee
~$56,000
40 hours a week
~$10K
168 hours a week
True 24/7 coverage
~$236,000/yr
3 shifts a day, but covering all 168 hrs/week takes 4+ rotating staff
Included
nights, weekends & holidays
Cost per hour covered
~$27/hour
while on the clock
~$1/hour
$9.6K/yr ÷ 8,760 hrs around the clock
Sick days & turnover
Inevitable
PTO, rehiring, retraining
Never
she doesn't call in sick
Employee figures based on a $45,000 salary plus ~25% payroll taxes & benefits. Emily year one = $12,000 setup + $800/mo (iMessage, SMS & Email sending fees included); following years exclude setup.
Pricing
$4,000 ×3milestone payments as Emily is built (at signing, mid-build & before launch)
$800/moonce she’s live (cancel anytime)

$12,000 one-time build, split across three milestones. Monthly includes iMessage, SMS & Email sending fees, with no separate delivery bill.

Ready to put Emily to work?

The firm that answers first signs the client.
+1 717-435-2021
kody@iconicwebhq.com
Know someone who could use Emily?
Refer them to us and get $1,000 in free work when they sign up, or 2 months of Emily free for you ($1,600 value).