AI Employee Setup Package
Industry
For boat, RV & powersports dealers

Meet Emily.
Your internet sales desk.

A boat or RV shopper messages four dealers on a Sunday night, and buys where the conversation starts first. Emily replies in seconds, answers inventory, trade, and financing questions, and books the walkthrough while the excitement is hot.

Learn more
She lives on the channels your customers already use
iMessage WhatsApp SMS / Text Email Whatever you need
Iconic Web
Emily — AI employee
Emily
AI Customer Agent
Online now
EMP-001 · REPLIES IN SECONDS
What Emily does

One hire, six jobs

Replies to every internet lead in seconds

Answers inventory, trade-in & financing questions

Books walkthroughs & sea trials / demos

Follows up leads for weeks, automatically

Books service & winterization appointments

Logs everything to your CRM / DMS

These are just examples. Emily is custom-built around your business. If you can describe the job, she can be trained to do it.
The payroll math

One hire that covers four salaries

To match what Emily does, a dealership would staff four separate roles. Here's what that actually costs.

BDC Representative

Works every internet lead & phone-up

$42K/yr
Internet Sales Coordinator

Inventory answers, appointment setting

$45K/yr
Follow-Up / Retention

Long-cycle follow-up & service reminders

$40K/yr
After-Hours Answering

Covers evenings, weekends & holidays

$33K/yr
Annual cost, role by role
BDC Representative$42,000
Internet Sales Coordinator$45,000
Follow-Up / Retention$40,000
After-Hours Answering$33,000
Emily, all four roles$9,600/yr
Salaries: typical U.S. figures before ~25% payroll taxes & benefits. Emily: $800/mo, iMessage, SMS & Email sending fees included.
$200,000/yr
four salaries, with taxes & benefits (~25%)
→
$9,600/yr
Emily, doing all four jobs at once
=
95% less
and she never takes a day off
Why speed wins

Big-toy buyers shop at night, and buy where it starts

A boat or RV buyer messages four dealers on Sunday evening, dreaming about summer. By Monday they’re talking seriously with exactly one, the one that answered while the dream was vivid.

Every lead answered in seconds

Boat Trader, RV Trader, Marketplace, and your site

Real inventory answers at 10 PM

Specs, availability, trade, and financing, not an autoresponder

Walkthrough booked while it’s exciting

Unit pulled up front, salesperson assigned

Relative odds of qualifying a lead, by response time
21×
Seconds
(Emily)
9×
10 min
3×
30 min
2×
1 hour
1×
Next day
Responding within 5 minutes makes a lead ~21× more likely to qualify than at 30 minutes (Lead Response Management study, InsideSales.com).
Sunday night

9:58 PM. A buyer asks about the pontoon.

Summer is three months away. The sale starts right now.

R
Rob & Kim D.
Boat Trader lead · 22ft pontoon
9:58 PM
Is the 22ft tritoon with the 150hp still available? We’d also trade in our 2015 bowrider.9:58 PM
Hi Rob! Yes, the 22’ tritoon with the Mercury 150 is still here at $42,900. We take trades all the time; I’ll have a number ready on the bowrider when you visit. Want to see it on the water?9:58 PM · replied in 6 seconds
Definitely. Saturday possible?10:01 PM
Absolutely, Saturday 10:00 AM or 1:30 PM for a full walkthrough, and we’ll have trade paperwork prepped. Which works?10:01 PM
10am!10:02 PM
Walkthrough booked, Sat 10:00 AM · 22ft tritoon

Trade-in captured · salesperson assigned · CRM updated

6-second Sunday-night response

Three other dealers replied Monday afternoon

Trade-in captured

Appraisal prepped before they arrive

Saturday appointment set

Unit staged, family excited, salesperson briefed

CRM / DMS updated

Full thread logged, service & winterization follow-ups scheduled

Beyond new leads

She runs the whole front office

Lead capture is the opening act. Emily also supports your existing customers, keeps operations moving, and grows revenue from the clients you already have.

Customer Support

  • Service-status & parts questions answered instantly
  • How-to & break-in questions handled
  • Financing & paperwork support

Operations & Fulfillment

  • Books service, storage & winterization
  • Delivery-day & sea-trial coordination
  • Parts-arrival notifications

Upsells & Repeat Revenue

  • Accessory & rigging upsells at purchase
  • Trade-up campaigns when new models drop
  • Storage-to-service conversion every spring
The process

Custom Launch in 2 Weeks or Less

From first interview to fully live in two weeks or less, no drawn-out onboarding, no waiting months to see her work.

Day 1

Company Interview

We sit down with your team and map every skill & task Emily needs.

Days 2–9

Buildout

Emily is built, trained on your business & wired into your tools.

Days 10–13

Hands-On Training

Final tuning with your team until every answer sounds right.

Day 14

Emily Goes Live

She starts working your leads & customers. Very simple.

What's included

Everything to hire her, nothing hidden

Initial Setup
  • In-depth interview & task mapping with your team
  • Trained on your inventory feed & current promos
  • Portal connections, Boat Trader, RV Trader & more
  • Service, storage & winterization booking included
  • Complete Emily build, including her voice, skills & knowledge, trained on your business
  • Calendar & appointment booking configured
  • Salesforce / CRM integration & lead logging
  • Channel setup for iMessage, WhatsApp, SMS, and Email
  • Testing, hands-on training & tuning with your team
  • Launch day support until she's flying solo
Ongoing
  • Emily continuously learns your business as she works
  • Train or update her knowledge anytime, just send a quick text
  • Full monitoring of every action she takes
  • All AI usage included at the volumes below
  • iMessage, SMS & Email sending fees included
  • Hosting & round-the-clock system monitoring
  • 2 hours of support each month for tweaks, updates & new answers
  • Capacity upgrades available anytime
  • Cancel anytime
Built for real volume
~1,000
customer conversations handled per week
250/day
inbound customers at peak periods
Seconds
to first response, every customer, every time
24/7/365
nights, weekends & holidays included

Need more? Double every number above for +$100/mo · Triple them for +$200/mo

The math

Emily vs. a traditional hire

Save ~$215,000 in year one
vs. staffing true 24/7 coverage with 4+ rotating hires (~$236K/yr). Emily includes it.
·
Traditional Hire
Emily
Hours on the job
40 hrs/week
2,080 hrs a year
24/7/365
8,760 hrs a year, 4× the coverage
Manpower
1 person
one conversation at a time
5+ people at once
every customer helped instantly, no hold, no queue
Yearly Cost Per Employee
~$56,000
40 hours a week
~$10K
168 hours a week
True 24/7 coverage
~$236,000/yr
3 shifts a day, but covering all 168 hrs/week takes 4+ rotating staff
Included
nights, weekends & holidays
Cost per hour covered
~$27/hour
while on the clock
~$1/hour
$9.6K/yr ÷ 8,760 hrs around the clock
Sick days & turnover
Inevitable
PTO, rehiring, retraining
Never
she doesn't call in sick
Employee figures based on a $45,000 salary plus ~25% payroll taxes & benefits. Emily year one = $12,000 setup + $800/mo (iMessage, SMS & Email sending fees included); following years exclude setup.
Pricing
$4,000 ×3milestone payments as Emily is built (at signing, mid-build & before launch)
$800/moonce she’s live (cancel anytime)

$12,000 one-time build, split across three milestones. Monthly includes iMessage, SMS & Email sending fees, with no separate delivery bill.

Ready to put Emily to work?

The dealer that answers Sunday night sells the boat Monday.
+1 717-435-2021
kody@iconicwebhq.com
Know someone who could use Emily?
Refer them to us and get $1,000 in free work when they sign up, or 2 months of Emily free for you ($1,600 value).