AI Employee Setup Package
Industry
For real estate agents

Meet Emily.
Your new showing coordinator.

Speed-to-lead wins listings. Emily replies to every Zillow, Realtor.com, and sign call the second it comes in, qualifies the buyer, books the showing, and keeps following up long after other agents gave up. Trained on your listings and your market.

Learn more
She lives on the channels your customers already use
iMessage WhatsApp SMS / Text Email Whatever you need
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Emily — AI employee
Emily
AI Customer Agent
Online now
EMP-001 · REPLIES IN SECONDS
What Emily does

One hire, six jobs

Answers portal leads in seconds (Zillow, Realtor.com & more)

Books showings & open-house follow-ups

Qualifies buyers (budget, pre-approval, timeline)

Syncs every lead to your CRM

Nurtures cold leads for months, automatically

Covers nights, weekends & while you’re showing

These are just examples. Emily is custom-built around your business. If you can describe the job, she can be trained to do it.
The payroll math

One hire that covers four salaries

To match what Emily does, a brokerage would staff four separate roles. Here's what that actually costs.

Inside Sales Agent

Answers and qualifies every incoming lead

$45K/yr
Showing Coordinator

Schedules showings, confirms, reschedules

$42K/yr
Follow-Up Assistant

Works the CRM, nurtures every cold lead

$38K/yr
After-Hours Answering

Covers nights, weekends & holidays

$33K/yr
Annual cost, role by role
Inside Sales Agent$45,000
Showing Coordinator$42,000
Follow-Up Assistant$38,000
After-Hours Answering$33,000
Emily, all four roles$9,600/yr
Salaries: typical U.S. figures before ~25% payroll taxes & benefits. Emily: $800/mo, iMessage, SMS & Email sending fees included.
$198,000/yr
four salaries, with taxes & benefits (~25%)
→
$9,600/yr
Emily, doing all four jobs at once
=
95% less
and she never takes a day off
Why speed wins

The lead you answer first is the client you keep

Most portal leads inquire with several agents at once, then work with whoever responds first. The odds of ever qualifying a lead collapse within minutes of it arriving.

Emily answers in seconds

Every Zillow, Realtor.com, and website lead (day or night)

While other agents sleep on it

Average agent lead response time is measured in hours, not minutes

Qualified and booked before they keep scrolling

Budget, pre-approval, timeline, then straight onto your calendar

Relative odds of qualifying a lead, by response time
21×
Seconds
(Emily)
9×
10 min
3×
30 min
2×
1 hour
1×
Next day
Responding within 5 minutes makes a lead ~21× more likely to qualify than at 30 minutes (Lead Response Management study, InsideSales.com).
While you sleep

2:47 AM. A Zillow lead comes in.

Here’s what happens next, without your phone ever buzzing.

J
Jordan M.
Zillow inquiry · 412 Maple St
2:47 AM
Hi, is 412 Maple St still available? Could I see it this week?2:47 AM
Hi Jordan! Yes, 412 Maple is still available. It’s the 3 bed / 2 bath at $415K. Are you already pre-approved, or just getting started?2:47 AM · replied in 8 seconds
Pre-approved for 4502:49 AM
Perfect. I have Thursday 5:30 PM or Saturday 10:00 AM open for a showing, which works better?2:49 AM
Saturday works2:50 AM
Showing booked, Sat 10:00 AM · 412 Maple St

Logged to CRM · pre-approval noted · you’re notified at 8 AM

8-second first response

Before Jordan even opens the next listing

Qualified in two questions

Pre-approved at $450K, timeline this week

Showing on your calendar

Booked around your availability rules

CRM updated before sunrise

You wake up to a qualified, pre-approved buyer, not a missed call

Beyond new leads

She runs the whole front office

Lead capture is the opening act. Emily also supports your existing customers, keeps operations moving, and grows revenue from the clients you already have.

Customer Support

  • Answers seller questions all through the listing
  • Collects showing feedback from every buyer’s agent
  • Transaction status updates for anxious clients

Operations & Fulfillment

  • Coordinates photographers, stagers & inspections
  • Open-house RSVPs & sign-in follow-ups
  • Reschedules showings without the phone tag

Upsells & Repeat Revenue

  • Asks every buyer if they also have a home to sell
  • Past-client check-ins that generate referrals
  • Review requests after every closing
The process

Custom Launch in 2 Weeks or Less

From first interview to fully live in two weeks or less, no drawn-out onboarding, no waiting months to see her work.

Day 1

Company Interview

We sit down with your team and map every skill & task Emily needs.

Days 2–9

Buildout

Emily is built, trained on your business & wired into your tools.

Days 10–13

Hands-On Training

Final tuning with your team until every answer sounds right.

Day 14

Emily Goes Live

She starts working your leads & customers. Very simple.

What's included

Everything to hire her, nothing hidden

Initial Setup
  • In-depth interview & task mapping with your team
  • Trained on your listings, neighborhoods & buying process
  • Portal lead connections (Zillow, Realtor.com, your website)
  • Your showing rules (calendar, buffer times, availability)
  • Complete Emily build, including her voice, skills & knowledge, trained on your business
  • Calendar & appointment booking configured
  • Salesforce / CRM integration & lead logging
  • Channel setup for iMessage, WhatsApp, SMS, and Email
  • Testing, hands-on training & tuning with your team
  • Launch day support until she's flying solo
Ongoing
  • Emily continuously learns your business as she works
  • Train or update her knowledge anytime, just send a quick text
  • Full monitoring of every action she takes
  • All AI usage included at the volumes below
  • iMessage, SMS & Email sending fees included
  • Hosting & round-the-clock system monitoring
  • 2 hours of support each month for tweaks, updates & new answers
  • Capacity upgrades available anytime
  • Cancel anytime
Built for real volume
~1,000
customer conversations handled per week
250/day
inbound customers at peak periods
Seconds
to first response, every customer, every time
24/7/365
nights, weekends & holidays included

Need more? Double every number above for +$100/mo · Triple them for +$200/mo

The math

Emily vs. a traditional hire

Save ~$215,000 in year one
vs. staffing true 24/7 coverage with 4+ rotating hires (~$236K/yr). Emily includes it.
·
Traditional Hire
Emily
Hours on the job
40 hrs/week
2,080 hrs a year
24/7/365
8,760 hrs a year, 4× the coverage
Manpower
1 person
one conversation at a time
5+ people at once
every customer helped instantly, no hold, no queue
Yearly Cost Per Employee
~$56,000
40 hours a week
~$10K
168 hours a week
True 24/7 coverage
~$236,000/yr
3 shifts a day, but covering all 168 hrs/week takes 4+ rotating staff
Included
nights, weekends & holidays
Cost per hour covered
~$27/hour
while on the clock
~$1/hour
$9.6K/yr ÷ 8,760 hrs around the clock
Sick days & turnover
Inevitable
PTO, rehiring, retraining
Never
she doesn't call in sick
Employee figures based on a $45,000 salary plus ~25% payroll taxes & benefits. Emily year one = $12,000 setup + $800/mo (iMessage, SMS & Email sending fees included); following years exclude setup.
Pricing
$4,000 ×3milestone payments as Emily is built (at signing, mid-build & before launch)
$800/moonce she’s live (cancel anytime)

$12,000 one-time build, split across three milestones. Monthly includes iMessage, SMS & Email sending fees, with no separate delivery bill.

Ready to put Emily to work?

The first agent to respond usually wins the client. Make sure it’s you, every time.
+1 717-435-2021
kody@iconicwebhq.com
Know someone who could use Emily?
Refer them to us and get $1,000 in free work when they sign up, or 2 months of Emily free for you ($1,600 value).