AI Employee Setup Package
Industry
For roofing & exterior contractors

Meet Emily.
Your storm-season closer.

After a storm, homeowners call every roofer in town. The first one to answer usually wins the $15,000 job. Emily picks up every call and web lead instantly, books the inspection, and follows up on every estimate while your crews stay on the roof.

Learn more
She lives on the channels your customers already use
iMessage WhatsApp SMS / Text Email Whatever you need
Iconic Web
Emily — AI employee
Emily
AI Customer Agent
Online now
EMP-001 · REPLIES IN SECONDS
What Emily does

One hire, six jobs

Answers every storm call & web lead instantly

Books free roof inspections on your calendar

Qualifies jobs (repair, replacement, insurance claim)

Follows up every estimate until it signs

Handles insurance-claim questions & updates

Logs every lead & job to your CRM

These are just examples. Emily is custom-built around your business. If you can describe the job, she can be trained to do it.
The payroll math

One hire that covers four salaries

To match what Emily does, a roofing company would staff four separate roles. Here's what that actually costs.

Office Admin

Answers every call and web inquiry

$36K/yr
Estimate Scheduler

Books inspections around your crews

$40K/yr
Sales Follow-Up

Chases every estimate until it signs

$42K/yr
Storm-Surge Answering

Handles the flood of calls after weather hits

$33K/yr
Annual cost, role by role
Office Admin$36,000
Estimate Scheduler$40,000
Sales Follow-Up$42,000
Storm-Surge Answering$33,000
Emily, all four roles$9,600/yr
Salaries: typical U.S. figures before ~25% payroll taxes & benefits. Emily: $800/mo, iMessage, SMS & Email sending fees included.
$189,000/yr
four salaries, with taxes & benefits (~25%)
→
$9,600/yr
Emily, doing all four jobs at once
=
95% less
and she never takes a day off
Why speed wins

After a storm, the fastest roofer wins

The morning after hail or wind, every homeowner on the block is calling roofers, and signing with whoever shows up first. Your office line can only hold one conversation. Emily holds all of them.

Every storm call answered at once

No busy signal, no voicemail, no lead lost in the surge

Same-day inspections locked in

While competitors are still returning yesterday’s calls

Insurance claims flagged from the first message

Claim jobs routed and documented from minute one

Relative odds of qualifying a lead, by response time
21×
Seconds
(Emily)
9×
10 min
3×
30 min
2×
1 hour
1×
Next day
Responding within 5 minutes makes a lead ~21× more likely to qualify than at 30 minutes (Lead Response Management study, InsideSales.com).
Storm morning

6:38 AM. The calls start pouring in.

Last night’s wind did its damage. Emily catches every single call.

P
Paul G.
Phone lead · storm damage
6:38 AM
Half my shingles are in the yard after last night. Can someone come look at it today?6:38 AM
That sounds rough, Paul. We can help. Quick check: are you seeing any leaking inside, and do you plan to run this through insurance?6:38 AM · replied in 5 seconds
No leaks yet. Yes, probably insurance6:41 AM
Good news on the leaks. I’ve got an inspector in your area today, 1:30 PM or 4:00 PM. We’ll document everything for your claim while we’re up there.6:41 AM
1:30 works6:42 AM
Inspection booked, today 1:30 PM · storm damage

Insurance claim flagged · inspector routed · photos checklist queued

Answered in the morning rush

One of dozens of simultaneous storm calls (none missed)

Claim job identified early

Documentation planned before the inspector arrives

Same-day inspection

On the calendar while competitors’ lines were busy

CRM & crew updated

Address, damage notes, and claim status logged automatically

Beyond new leads

She runs the whole front office

Lead capture is the opening act. Emily also supports your existing customers, keeps operations moving, and grows revenue from the clients you already have.

Customer Support

  • “When is my crew coming?” answered instantly
  • Insurance-claim status updates for homeowners
  • Warranty questions & claims handled

Operations & Fulfillment

  • Coordinates material deliveries & crew schedules
  • Collects deposits & progress payments
  • Weather-delay rescheduling, automatically

Upsells & Repeat Revenue

  • Upsells gutters, ventilation & skylights
  • Annual roof-checkup campaigns
  • Review & referral requests street by street
The process

Custom Launch in 2 Weeks or Less

From first interview to fully live in two weeks or less, no drawn-out onboarding, no waiting months to see her work.

Day 1

Company Interview

We sit down with your team and map every skill & task Emily needs.

Days 2–9

Buildout

Emily is built, trained on your business & wired into your tools.

Days 10–13

Hands-On Training

Final tuning with your team until every answer sounds right.

Day 14

Emily Goes Live

She starts working your leads & customers. Very simple.

What's included

Everything to hire her, nothing hidden

Initial Setup
  • In-depth interview & task mapping with your team
  • Trained on your services (repair, replacement, claims)
  • Storm-surge overflow (unlimited simultaneous calls)
  • Inspection scheduling around your crews & routes
  • Complete Emily build, including her voice, skills & knowledge, trained on your business
  • Calendar & appointment booking configured
  • Salesforce / CRM integration & lead logging
  • Channel setup for iMessage, WhatsApp, SMS, and Email
  • Testing, hands-on training & tuning with your team
  • Launch day support until she's flying solo
Ongoing
  • Emily continuously learns your business as she works
  • Train or update her knowledge anytime, just send a quick text
  • Full monitoring of every action she takes
  • All AI usage included at the volumes below
  • iMessage, SMS & Email sending fees included
  • Hosting & round-the-clock system monitoring
  • 2 hours of support each month for tweaks, updates & new answers
  • Capacity upgrades available anytime
  • Cancel anytime
Built for real volume
~1,000
customer conversations handled per week
250/day
inbound customers at peak periods
Seconds
to first response, every customer, every time
24/7/365
nights, weekends & holidays included

Need more? Double every number above for +$100/mo · Triple them for +$200/mo

The math

Emily vs. a traditional hire

Save ~$215,000 in year one
vs. staffing true 24/7 coverage with 4+ rotating hires (~$236K/yr). Emily includes it.
·
Traditional Hire
Emily
Hours on the job
40 hrs/week
2,080 hrs a year
24/7/365
8,760 hrs a year, 4× the coverage
Manpower
1 person
one conversation at a time
5+ people at once
every customer helped instantly, no hold, no queue
Yearly Cost Per Employee
~$56,000
40 hours a week
~$10K
168 hours a week
True 24/7 coverage
~$236,000/yr
3 shifts a day, but covering all 168 hrs/week takes 4+ rotating staff
Included
nights, weekends & holidays
Cost per hour covered
~$27/hour
while on the clock
~$1/hour
$9.6K/yr ÷ 8,760 hrs around the clock
Sick days & turnover
Inevitable
PTO, rehiring, retraining
Never
she doesn't call in sick
Employee figures based on a $45,000 salary plus ~25% payroll taxes & benefits. Emily year one = $12,000 setup + $800/mo (iMessage, SMS & Email sending fees included); following years exclude setup.
Pricing
$4,000 ×3milestone payments as Emily is built (at signing, mid-build & before launch)
$800/moonce she’s live (cancel anytime)

$12,000 one-time build, split across three milestones. Monthly includes iMessage, SMS & Email sending fees, with no separate delivery bill.

Ready to put Emily to work?

After a storm, every roofer’s phone rings. Only yours gets answered every time.
+1 717-435-2021
kody@iconicwebhq.com
Know someone who could use Emily?
Refer them to us and get $1,000 in free work when they sign up, or 2 months of Emily free for you ($1,600 value).