AI Employee Setup Package
Industry
For security & fire alarm installers

Meet Emily.
Your 24/7 front office.

When an alarm acts up or a business needs a system quoted, they call whoever answers first. Emily picks up every inquiry instantly, books estimates and site surveys, triages service calls, and answers monitoring questions while your techs stay on the job.

Learn more
She lives on the channels your customers already use
iMessage WhatsApp SMS / Text Email Whatever you need
Iconic Web
Emily — AI employee
Emily
AI Customer Agent
Online now
EMP-001 · REPLIES IN SECONDS
What Emily does

One hire, six jobs

Answers every call-in & web lead instantly

Books free estimates & site surveys

Triages service calls from new-install leads

Answers monitoring, panel & permit questions

Chases every open quote until it’s signed

Logs jobs & leads straight to your CRM

These are just examples. Emily is custom-built around your business. If you can describe the job, she can be trained to do it.
The payroll math

One hire that covers four salaries

To match what Emily does, a security company would staff four separate roles. Here's what that actually costs.

Office Receptionist

Answers every phone call and web inquiry

$36K/yr
Scheduler / Dispatcher

Books estimates, surveys & service visits

$42K/yr
Sales Follow-Up

Chases every open quote until it signs

$40K/yr
After-Hours Answering

Covers nights, weekends & holidays

$33K/yr
Annual cost, role by role
Office Receptionist$36,000
Scheduler / Dispatcher$42,000
Sales Follow-Up$40,000
After-Hours Answering$33,000
Emily, all four roles$9,600/yr
Salaries: typical U.S. figures before ~25% payroll taxes & benefits. Emily: $800/mo, iMessage, SMS & Email sending fees included.
$189,000/yr
four salaries, with taxes & benefits (~25%)
→
$9,600/yr
Emily, doing all four jobs at once
=
95% less
and she never takes a day off
Why speed wins

The installer who answers first wins the contract

Every unanswered ring is a system your competitor installs, and the monitoring contract behind it. On a commercial job that is recurring revenue walking out the door for the life of the account.

Emily answers every inquiry instantly

Phone-in leads, web forms, and referrals (day or night)

While your techs stay on the job

No more choosing between the ladder and the phone

Site survey booked before they call the next company

Qualified, scheduled, and logged in one conversation

Relative odds of qualifying a lead, by response time
21×
Seconds
(Emily)
9×
10 min
3×
30 min
2×
1 hour
1×
Next day
Responding within 5 minutes makes a lead ~21× more likely to qualify than at 30 minutes (Lead Response Management study, InsideSales.com).
After hours

7:52 PM. A warehouse needs a quote.

Your crew went home an hour ago. Emily didn’t.

M
Mike R.
Web form · commercial security
7:52 PM
We need cameras and access control for our warehouse. Can someone come take a look?7:52 PM
Absolutely, we do full commercial camera and access-control installs. Roughly how big is the space, and is this a new build-out or an upgrade?7:52 PM · replied in 6 seconds
About 15,000 sq ft, nothing installed yet7:55 PM
Got it. I can get our estimator out for a free site survey, Thursday 2:00 PM or Friday 9:30 AM. Which works?7:55 PM
Thursday 2pm7:56 PM
Site survey booked, Thu 2:00 PM · 15,000 sq ft warehouse

Logged to CRM · estimator notified with full details

6-second first response

Answered while your competitors’ phones rang out

Qualified commercial job

15,000 sq ft, new install, cameras + access control

Survey on the estimator’s calendar

Booked around your team’s real availability

Everything in your CRM

Full conversation, contact details, and job scope logged

Beyond new leads

She runs the whole front office

Lead capture is the opening act. Emily also supports your existing customers, keeps operations moving, and grows revenue from the clients you already have.

Customer Support

  • Troubleshoots beeping panels & false alarms
  • Answers monitoring & billing questions
  • Walks customers through user-code changes

Operations & Fulfillment

  • Books annual inspections & battery swaps
  • Coordinates permit renewals & compliance docs
  • Confirms tech arrival windows automatically

Upsells & Repeat Revenue

  • Upsells camera & monitoring upgrades
  • Renews expiring monitoring contracts
  • Wins back cancelled accounts
The process

Custom Launch in 2 Weeks or Less

From first interview to fully live in two weeks or less, no drawn-out onboarding, no waiting months to see her work.

Day 1

Company Interview

We sit down with your team and map every skill & task Emily needs.

Days 2–9

Buildout

Emily is built, trained on your business & wired into your tools.

Days 10–13

Hands-On Training

Final tuning with your team until every answer sounds right.

Day 14

Emily Goes Live

She starts working your leads & customers. Very simple.

What's included

Everything to hire her, nothing hidden

Initial Setup
  • In-depth interview & task mapping with your team
  • Trained on your systems (panels, cameras, access control)
  • Service-call vs. new-install triage, your rules
  • Estimate & site-survey scheduling around your crews
  • Complete Emily build, including her voice, skills & knowledge, trained on your business
  • Calendar & appointment booking configured
  • Salesforce / CRM integration & lead logging
  • Channel setup for iMessage, WhatsApp, SMS, and Email
  • Testing, hands-on training & tuning with your team
  • Launch day support until she's flying solo
Ongoing
  • Emily continuously learns your business as she works
  • Train or update her knowledge anytime, just send a quick text
  • Full monitoring of every action she takes
  • All AI usage included at the volumes below
  • iMessage, SMS & Email sending fees included
  • Hosting & round-the-clock system monitoring
  • 2 hours of support each month for tweaks, updates & new answers
  • Capacity upgrades available anytime
  • Cancel anytime
Built for real volume
~1,000
customer conversations handled per week
250/day
inbound customers at peak periods
Seconds
to first response, every customer, every time
24/7/365
nights, weekends & holidays included

Need more? Double every number above for +$100/mo · Triple them for +$200/mo

The math

Emily vs. a traditional hire

Save ~$215,000 in year one
vs. staffing true 24/7 coverage with 4+ rotating hires (~$236K/yr). Emily includes it.
·
Traditional Hire
Emily
Hours on the job
40 hrs/week
2,080 hrs a year
24/7/365
8,760 hrs a year, 4× the coverage
Manpower
1 person
one conversation at a time
5+ people at once
every customer helped instantly, no hold, no queue
Yearly Cost Per Employee
~$56,000
40 hours a week
~$10K
168 hours a week
True 24/7 coverage
~$236,000/yr
3 shifts a day, but covering all 168 hrs/week takes 4+ rotating staff
Included
nights, weekends & holidays
Cost per hour covered
~$27/hour
while on the clock
~$1/hour
$9.6K/yr ÷ 8,760 hrs around the clock
Sick days & turnover
Inevitable
PTO, rehiring, retraining
Never
she doesn't call in sick
Employee figures based on a $45,000 salary plus ~25% payroll taxes & benefits. Emily year one = $12,000 setup + $800/mo (iMessage, SMS & Email sending fees included); following years exclude setup.
Pricing
$4,000 ×3milestone payments as Emily is built (at signing, mid-build & before launch)
$800/moonce she’s live (cancel anytime)

$12,000 one-time build, split across three milestones. Monthly includes iMessage, SMS & Email sending fees, with no separate delivery bill.

Ready to put Emily to work?

Your techs install. Emily handles the phones.
+1 717-435-2021
kody@iconicwebhq.com
Know someone who could use Emily?
Refer them to us and get $1,000 in free work when they sign up, or 2 months of Emily free for you ($1,600 value).