AI Employee Setup Package
Industry
For solar installers

Meet Emily.
Your lead-to-appointment machine.

You pay $50–$150 for every solar lead. Then most go cold waiting for a callback. Emily engages each one the second it arrives, qualifies the homeowner, books the site survey, and nurtures the on-the-fence ones for months. Every dollar of ad spend works harder.

Learn more
She lives on the channels your customers already use
iMessage WhatsApp SMS / Text Email Whatever you need
Iconic Web
Emily — AI employee
Emily
AI Customer Agent
Online now
EMP-001 · REPLIES IN SECONDS
What Emily does

One hire, six jobs

Engages every lead the second it arrives

Qualifies homeowners (roof, bill, ownership)

Books site surveys & consultations

Answers savings, tax-credit & financing questions

Nurtures on-the-fence leads for months

Syncs every lead to your CRM

These are just examples. Emily is custom-built around your business. If you can describe the job, she can be trained to do it.
The payroll math

One hire that covers four salaries

To match what Emily does, a solar company would staff four separate roles. Here's what that actually costs.

Lead Response Rep

Engages every ad lead the moment it lands

$40K/yr
Appointment Setter

Books site surveys & consultations

$42K/yr
Nurture Specialist

Works on-the-fence leads for months

$38K/yr
After-Hours Answering

Covers evenings, weekends & holidays

$33K/yr
Annual cost, role by role
Lead Response Rep$40,000
Appointment Setter$42,000
Nurture Specialist$38,000
After-Hours Answering$33,000
Emily, all four roles$9,600/yr
Salaries: typical U.S. figures before ~25% payroll taxes & benefits. Emily: $800/mo, iMessage, SMS & Email sending fees included.
$191,000/yr
four salaries, with taxes & benefits (~25%)
→
$9,600/yr
Emily, doing all four jobs at once
=
95% less
and she never takes a day off
Why speed wins

Every minute a paid lead waits, your ad spend burns

You pay $50–$150 for every solar lead. The ones called back in minutes become appointments; the ones called back tomorrow become someone else’s install. Speed is the difference between ROI and waste.

Engaged the second the lead lands

Meta, Google, and portal leads answered before interest cools

No more lead-list backlog

Every lead worked instantly (even 200 at once)

Qualified before you spend a truck roll

Homeowner, roof, and bill checked before the survey is booked

Relative odds of qualifying a lead, by response time
21×
Seconds
(Emily)
9×
10 min
3×
30 min
2×
1 hour
1×
Next day
Responding within 5 minutes makes a lead ~21× more likely to qualify than at 30 minutes (Lead Response Management study, InsideSales.com).
After hours

9:17 PM. A $120 ad lead comes in.

Most solar companies would call it tomorrow afternoon. Emily is already talking.

R
Renee K.
Facebook ad lead · high bill
9:17 PM
Saw your ad, our electric bill hit $410 last month. Does solar actually make sense here?9:17 PM
At $410 a month? Very likely, Renee, that’s exactly the profile that sees the biggest savings. Quick check: do you own the home, and is the roof under 15 years old?9:17 PM · replied in 5 seconds
Yes we own it, roof is maybe 8 years old9:19 PM
Perfect fit. Next step is a free site survey (about 30 minutes, no commitment). Saturday 9:00 AM or Tuesday 4:30 PM?9:19 PM
Saturday morning9:20 PM
Site survey booked, Sat 9:00 AM · qualified homeowner

Roof & bill qualified · synced to CRM · setter fee saved

Ad lead engaged in 5 seconds

Your $120 lead never got the chance to go cold

Fully qualified

Owns the home, 8-year roof, $410/mo bill

Survey booked same conversation

No setter, no phone tag, no backlog

CRM synced instantly

Source, qualification, and appointment all logged

Beyond new leads

She runs the whole front office

Lead capture is the opening act. Emily also supports your existing customers, keeps operations moving, and grows revenue from the clients you already have.

Customer Support

  • Production & monitoring questions answered
  • Utility-bill & net-metering explainers
  • Install status updates that stop cancellations

Operations & Fulfillment

  • Coordinates surveys, permits & install day
  • Collects documents for financing & incentives
  • Schedules inspections & interconnection

Upsells & Repeat Revenue

  • Battery & EV-charger upsells to past installs
  • Referral programs worked automatically
  • Review requests that lower your cost per lead
The process

Custom Launch in 2 Weeks or Less

From first interview to fully live in two weeks or less, no drawn-out onboarding, no waiting months to see her work.

Day 1

Company Interview

We sit down with your team and map every skill & task Emily needs.

Days 2–9

Buildout

Emily is built, trained on your business & wired into your tools.

Days 10–13

Hands-On Training

Final tuning with your team until every answer sounds right.

Day 14

Emily Goes Live

She starts working your leads & customers. Very simple.

What's included

Everything to hire her, nothing hidden

Initial Setup
  • In-depth interview & task mapping with your team
  • Trained on your offer, financing & local incentives
  • Ad-platform lead connections (Meta, Google, portals)
  • Site-survey scheduling around your field teams
  • Complete Emily build, including her voice, skills & knowledge, trained on your business
  • Calendar & appointment booking configured
  • Salesforce / CRM integration & lead logging
  • Channel setup for iMessage, WhatsApp, SMS, and Email
  • Testing, hands-on training & tuning with your team
  • Launch day support until she's flying solo
Ongoing
  • Emily continuously learns your business as she works
  • Train or update her knowledge anytime, just send a quick text
  • Full monitoring of every action she takes
  • All AI usage included at the volumes below
  • iMessage, SMS & Email sending fees included
  • Hosting & round-the-clock system monitoring
  • 2 hours of support each month for tweaks, updates & new answers
  • Capacity upgrades available anytime
  • Cancel anytime
Built for real volume
~1,000
customer conversations handled per week
250/day
inbound customers at peak periods
Seconds
to first response, every customer, every time
24/7/365
nights, weekends & holidays included

Need more? Double every number above for +$100/mo · Triple them for +$200/mo

The math

Emily vs. a traditional hire

Save ~$215,000 in year one
vs. staffing true 24/7 coverage with 4+ rotating hires (~$236K/yr). Emily includes it.
·
Traditional Hire
Emily
Hours on the job
40 hrs/week
2,080 hrs a year
24/7/365
8,760 hrs a year, 4× the coverage
Manpower
1 person
one conversation at a time
5+ people at once
every customer helped instantly, no hold, no queue
Yearly Cost Per Employee
~$56,000
40 hours a week
~$10K
168 hours a week
True 24/7 coverage
~$236,000/yr
3 shifts a day, but covering all 168 hrs/week takes 4+ rotating staff
Included
nights, weekends & holidays
Cost per hour covered
~$27/hour
while on the clock
~$1/hour
$9.6K/yr ÷ 8,760 hrs around the clock
Sick days & turnover
Inevitable
PTO, rehiring, retraining
Never
she doesn't call in sick
Employee figures based on a $45,000 salary plus ~25% payroll taxes & benefits. Emily year one = $12,000 setup + $800/mo (iMessage, SMS & Email sending fees included); following years exclude setup.
Pricing
$4,000 ×3milestone payments as Emily is built (at signing, mid-build & before launch)
$800/moonce she’s live (cancel anytime)

$12,000 one-time build, split across three milestones. Monthly includes iMessage, SMS & Email sending fees, with no separate delivery bill.

Ready to put Emily to work?

You paid for the lead. Emily makes sure it books.
+1 717-435-2021
kody@iconicwebhq.com
Know someone who could use Emily?
Refer them to us and get $1,000 in free work when they sign up, or 2 months of Emily free for you ($1,600 value).