The layout of your cart and checkout page is critical to have a better conversion and success rate for purchases. The cart page allows the customer to enter their zip code on the right panel to calculate an estimated shipping cost (if setup). The customer also has the ability to change the quantity of how many products they would like to purchase. Below are related products that are suggested to also be added to the cart to try and upsell the customer while on the cart page.

The checkout page is essential and is strategically laid out to collect the billing information of the customer, allow for account creation or login for order history, a checkbox to agree to the terms of conditions so you are legally covered under your terms, and an easy to use shipping selection (if applicable).

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