Making sure that the themes we use on each site are updated to the newest version is just as important as the plugins and core components of the website. If these aren't being taken care of it will affect the overall look and function of the website. This can really hurt a website because if a potential client comes to your site and sees it in what looks like an unfinished or broken state they tend to leave the page quickly without looking for the answers to the questions that brought them there. This can be detrimental in many ways, first that potential new business didn't reach out to you. and secondly, Google pays attention to how long people are staying on your site and people leaving quickly will have a negative impact on your authority score.

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