In-depth Site Analysis
Content Duplicity Check
Competition Analysis
Website Content Writing
HTML Code Cleanup & Optimization
Perfecting Keyword Research and Targeting
Creation of descriptive HTML Title tags with your keyword and Brand – one of the most important factors in SEO
Ensure title tag is less than 65 characters including spaces.
Ensure description tag is less than 155 characters including spaces.
Creation of meta description tags of the page including tagged facts and structured data about the Page.
Creation of search engine friendly URL with relevant keyword or phrase with shorter length.
Creation of static URL, avoid dynamic URL and session ID
Creation of Meta Robots to allow the search engine to index the web page
Creation of Meta Keywords Tags although not much considered by search engines.
Creation of <Language> meta tag If your site is language-specific,.
Use Canonical URL Tag to avoid duplicate content on your site from search engines indexing.
Optimization of Global Navigation Link Structure
Optimization of Breadcrumb Navigation Links Structure
Optimization of Alternative Link Structures
Ensure the use of three essential structures in site building i.e sequences, hierarchies, and webs.
Decision on percentage of internal links on a page
Decision on link location in Top menu, sidebar and footer.
Use of varied anchor text in Internal linking
Decision on number of Internal links within the content.
Use of nofollow and dofollow Links
Adding some outbound links on a page which has value to your site users.
Make analysis of website ability to support browsing by testing it interactively
Content optimization
Checking Keyword repetition is done within reasonable parameters.
Checking Keywords placement on important locations of the page also known as Content Structuring
Ensuring optimum keyword density
Use of Keyword variations including synonyms, singular and plural forms.
Optimizing your sub- titles and proper use of header tags H1, H2 and H3
Creating keyword prominence, frequency and proximity
Creating image name with your keyword or phrases
Using a Keyword in bold/strong
Use on the targeted keyword term/phrase in Italic/Emphasized
Proper use of JavaScript as search engine cannot index content in JavaScript
Ensure proper site accessibility
Check For broken links, 404 errors and dead links
Creation of Sitemaps in text, HTML, RSS, ROR and XML
Creation and Validation of Robots.txt File
Creation of 301 and 302 redirection by using .htaccess file
Optimizing your 404 page
W3C css validation, checking your cascading style sheets (css) and (x)html documents with style sheets
Google Analytics Account Set
Google page speed test to evaluates the performance of web pages
Optimization for LSI
SILO content architecture
Automatic Intelligent Redirects
Site Loading Speed
Broken Links and Lost URL Recycling
Schema Implementations

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