There are now over 1.58 billion active websites online. It’s not enough to have a business website, though. In fact, an old, outdated website could impact your brand’s reputation.
Design has a 75% influence on a website’s credibility. Meanwhile, websites that load slowly lead to a $2.6 billion loss in revenue each year.
In fact, 88% of online users won’t return to a website after a bad experience, either.
These factors (and more!) could help you answer the question, “Why isn’t anyone coming to my website?” Instead of watching your number of unique visitors decline, consider updating your web design, SEO, and other strategies for generating traffic.
Here are eight reasons people might stop coming to your site, along with a few tips for increasing website traffic. With this guide, you can give your business the boost it needs. You can start generating fresh traffic and boosting sales.
Don’t let your website design hurt your business. Instead, keep reading for tips on improving your website today!
1. You Don’t Have an SEO Strategy
Nearly 70% of all online activities begin on search engines like Google or Yelp. Unfortunately, 75% of people never look beyond the first page of results. With a search engine optimization (SEO) strategy, you won’t appear in front of these customers.
In fact, over 50% of all website traffic comes from organic searches. Search engines generate 300% more traffic for websites than social media, too.
If you’re asking yourself “why isn’t anyone coming to my website?” consider your marketing strategy. Are you using SEO?
Search engine optimization can help your website rank higher on search engines. When someone searches for your product or service, your site could appear. The higher you rank, the more consumers you’ll appear in front of.
SEO can also help you:
- Generate brand awareness and recognition
- Appear before competitors
- Boost your credibility and authority in the industry
- Generate brand trust and loyalty
- Increase traffic to your website
- Generate leads, conversions, and sales
- Improve your ROI
If you’re struggling to increase website traffic, make sure Google and crawl and index your website. Otherwise, it’s possible that Google can’t find your site. If Google doesn’t know your site exists, it won’t post your ranking.
First, make sure to create and index a sitemap on your site. You can make sure your site is indexed by searching for “site:[yourdomain] in Google. Then, you can see each page Google has already crawled and indexed.
If Google can crawl and index your content, consider evaluating your SEO strategy.
Your SEO Strategy
Google updates its search engine algorithm constantly. If you’re not up-to-date with the trends, you could fall behind. Your SEO ranking could start to drop.
You might struggle to generate website traffic as a result.
Consider working with an experienced SEO agency to improve your website and ranking. Otherwise, continue generating keyword research. Understand what questions your customers are asking.
Then, create high-quality content with their interests in mind.
Other SEO trends include:
- Following Google’s Core Web Vitals
- UX design trends across your site
- EAT (expertise, authority, trustworthiness)
- High-quality, long-form content
- Voice search
- Video content
- Image optimization
- Local search listings
- Semantically related keywords
- Predictive search
- Featured snippets
In the meantime, avoid keyword stuffing. Otherwise, Google might penalize your site. If that happens, consumers will struggle to find you online.
2. Your Brand Looks Sketchy
When updating your website design, keep your brand in mind.
Branding can help you stand out from competitors. It can also communicate your brand’s value.
In fact, it takes 50 milliseconds for someone to judge the visual appeal of your brand. Nearly 40% of consumers will stop interacting with an unattractive site. Another 42% will base their opinion of a site based on the design alone.
Keeping your branding consistent, however, could boost revenue by up to 23%. It can help you generate brand recognition, too.
If you’re focused on increasing traffic to your site, consider your brand. You can use your branding to demonstrate EAT. Developing EAT can build brand trust and loyalty.
People will keep coming back to your website, which could boost your ranking.
To build EAT, demonstrate your experience and expertise.
Otherwise, consumers might take a look at your old website and make assumptions about your brand. If they think you’re sketchy or untrustworthy, they won’t come back.
If your branding is old and outdated, consider giving your brand an upgrade!
3. You’re Not Creating Fresh Content
Optimizing your website for target keywords is only one part of your SEO strategy. You’ll need to continue developing fresh content, too. If your content is outdated, your website can look stale.
People won’t come back. Meanwhile, you’ll miss the chance to rank for a range of keywords on Google.
Keep creating fresh content. For example, you can start adding video content to your website. Videos could account for 80% of all web traffic by this year.
You might struggle to attract website traffic if your content isn’t easy to share. Instead, make sure people can share your posts on their social media accounts.
More people will see your content and a link to your website. Then, you can gain referral traffic and reach more customers. Your SEO ranking will continue to rise as a result.
4. Your Website is Cheap or Old
Remember, people make assumptions about your credibility based on your website design. Updating your web design could help you generate more website traffic. It can support your SEO efforts, too.
Otherwise, a slow, outdated, unappealing website could scare potential customers away.
Work with an experienced web design and development agency to improve your web design. Otherwise, consider the latest UX design trends. For example, you can:
- Use white space to clear out the clutter
- Add an SSL certificate to keep your website secure
- Organize content using headings and subheadings
- Use bullets and lists to improve readability
- Add eye-catching imagery to your pages
- Improve the navigation
- Simplify your forms
- Make sure buttons are easy to click on
You can use a heatmap to determine where people are clicking on your website. Then, you can make more informed decisions regarding your web design. The changes you make can boost your clickthrough rate and dwell times.
Your bounce rate will drop, which can boost your SEO ranking. Then, you can start increasing traffic and generating more business.
People interact twice as often with brands on mobile devices than desktop computers. If your website isn’t mobile-optimized, people might leave. They’ll remember your old, outdated website and refuse to visit it in the future.
In fact, 30% of consumers compare prices on mobile devices while in a store. Another 70% will abandon their digital shopping carts due to poor website design.
Conversions drop up to 20% for every additional second of site load time, too.
Meanwhile, mobile conversion rates are 64% higher than desktop conversions.
If it seems like no one is visiting your website, it’s time to get mobile-optimized. In fact, Google uses mobile-first indexing to determine rankings, too. If your website isn’t optimized, Google won’t boost your rankings.
Your competitors will appear in front of your would-be customers instead.
If you’re using pay-per-click (PPC) advertising, not having a mobile-optimized site could put you at a further disadvantage. Google looks at your landing page experience when determining the cost-per-click. You might have to pay more each time someone clicks on your ads if you’re not mobile-optimized.
Meanwhile, your chances of gaining a conversion will decrease. If your website isn’t optimized, consumers might struggle to interact with your content. They could leave without converting, leaving you without a potential lead or sale.
If you’re asking “why isn’t anyone coming to my website,” run your site through Google’s Mobile-Friendly Test. Make sure you’re optimized for mobile devices.
If you’re not, it’s time to consider calling a web design or development agency. They can help you get optimized.
Then, you’ll have an easier time appealing to customers and generating online sales.
In other words, no more abandoned shopping carts!
5. You’re Not Generating Backlinks
If you want to improve your SEO ranking and start increasing traffic to your site, you need a link-building strategy. Gaining links from high-authority websites can boost your domain authority. Google will take notice and improve your rankings.
First, focus on creating high-quality content other websites will want to link to.
Add links to statistics, research, and other references within your content. Other sites might realize you’re linking to your content. They might return the favor.
Otherwise, try guest blogging. People can read your posts on someone else’s blog, then visit your website from there. You’ll gain referral traffic, which can improve your ranking.
Don’t forget to fix any broken links on your site, too.
6. You Don’t Have a GMB Listing
Claiming your Google My Business (GMB) listing is an important part of your local SEO strategy. Your GMB listing providers consumers with your:
- Business name
- Phone number
- Customer reviews
- Photos and videos
- Posts and updates
People can click on your GMB listing to visit your website. You’ll gain referral traffic, benefiting your ranking.
Make sure your GMB listing is up-to-date. Update your listing on any other online directories, too.
7. You’re Not Appealing to Your Audience
It’s not enough to create fresh content for your website anymore, though. If you’re interested in increasing traffic, you need an intimate understanding of your customers. Otherwise, generic content could scare them off before they even visit your website.
In fact, about 74% of consumers are frustrated when web content has nothing to do with their interests. Another 52% of consumers will switch brands if the company doesn’t personalize communications.
Look at your website content. Who are you speaking to? Does the content appeal to the consumer’s wants, needs, and pain points?
Today, over 70% of consumers expect you to understand their needs and expectations. They expect you to adapt based on their behaviors, too.
Personalizing your website content could help you attract, engage, and retain customers. In fact, it could benefit your ROI as well.
About 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Personalization can generate eight times the ROI on marketing spend, too. It can even lift sales by 10% or more.
If you’re struggling to increase website traffic, take a look at your website content. Is it written with your target audience in mind?
Google now considers how well you understand your audience when determining SEO rankings. Today, Google uses its machine learning abilities to understand the user’s search intent. Their intent is sometimes information, transactional, or navigational.
Learn more about your customers to make sure you’re appealing to their search intent. Researching your competitors could help you develop new content ideas, too.
8. You’re Not Staying Social
How are people finding your website? If you’re still asking “why isn’t anyone coming to my website,” evaluate your marketing strategy again. Make sure people have multiple ways to find your website.
For example, you can use social media marketing to generate referral traffic.
As you start creating fresh, engaging content on your website, share it! Create a post on social media that links to the blog post. Then, encourage your followers to share it with others.
You can also use influencer marketing to expand your reach. An influencer can discuss your brand with their existing audience. You can leverage their brand’s credibility to establish your own credibility.
The influencer’s followers might decide to listen to the recommendation. They’ll visit your website, helping you reach more customers.
Take a look at your blog, too. Do you have social sharing buttons on your content? Ensuring your content is easy to share can encourage people to share it.
Otherwise, people might not think it’s worth the effort.
As people start commenting on your posts, comment back. Link them to other helpful guides and tips. You can keep generating traffic, allowing you to reel in new customers.
Why Isn’t Anyone Coming to My Website: 8 Signs It’s Time for a Change
You don’t have to ask, “Why isn’t anyone coming to my website” anymore. Instead, use this guide to start making informed changes to your website. Updating your web design and SEO strategy could make all the difference.
You can start reaching new customers, generating fresh leads, and setting your business up for success.
Do these issues sound familiar? Look at it as a sign it’s time to make a change!
Contact our team today to discover how we can help.