Web Design for Townships & Boroughs
Easy to Use and Manage Websites for Small Governments

Easy-to-Use Web Design

Ease-of-use should be at the top of the priority list when designing a township website. Today’s average internet user is pretty intolerant of slow websites and pages that are difficult to navigate. Besides, the site should be made accessible to both the young and old, including people living with disabilities.

A well-built township website must be user-friendly and easy to navigate if you want visitors to stay. Otherwise, they’ll most likely bounce off if the page load speed is poor or they can’t find the information they need in a good time. Also, keep in mind that every detail included in building the website impacts its functionality. The placement of large files, video lips, forms, texts, web pages, search buttons, and navigation menu is an important consideration when looking for a good township website design team.

Optimized for Mobile Users

The vast majority of internet users today access their favorite pages and social network sites on their mobile devices. For better accessibility, every township website should be built to work on mobile phones and tablets. It must be built to be responsive – both for mobile and desktop users.

Useful Content For Townships & Boroughs

There’s no doubt that one of the primary functions of every website is to provide useful information to visitors. Keeping in mind that this also applies to websites built for municipalities, local government bodies, townships, and counties, care must be taken to ensure the provision of accurate information. 

Information and data should also be updated, especially if you’re looking to update the look of an existing township website. Each web page should provide information in a clear, succinct, and easy-to-digest manner. Staff should be able to update the pages with current information per time. This is essential for updating time-sensitive or important information.

Other types of useful content that can be stored on township sites and made available to the public include: 

• Trash recycling and municipality waste management
• Local policies
• Security information
• County ordinances
• Photo galleries and videos of township events and projects
• Meeting agendas
• Township facility rental availability
• Meeting minutes
• Healthcare facilities
• Event fliers
• Job applications
• Yearly event calendars
• Contact info for important/frontline staff members admin, county head, and officers of various departments and boards
• Social media links (Facebook, Twitter, and Instagram handles) for the township
• Resource information for residents, such as taxes, policies, ordinances, and FAQs

FAQ Section

A knowledge base with current information is an important feature of a borough website. Staff members can refer citizens of the communities to a well-written FAQ page, where they can get information on important matters. This way, administrative authorities can effectively cut down the number of physical visits they have to attend to every day.

Contact Form

Just as it is for businesses, a contact form is also a standard feature for townships or any government site. You want to ensure that the web designer includes a simple and easy-to-use contact form. You also want to avoid asking for too much information in the contact form. It can discourage people from contacting the township office. 

A common alternative to contact forms (especially for people who are not internet savvy or lack the patience to fill out online forms) is to provide a contact address, email, and phone number.

A Blog Section

Townships and counties should consider adding a blog to their websites. While blogs are mostly used by businesses and online content creators to share insightful content and updates and drive traffic to their sites, townships and boroughs can also use this tool to achieve the same things. With a blog section on its site, municipalities can drive more website traffic. However, having a blog requires that you write and publish articles consistently.

Resident / User Communication

With features like subscription forms and Newsletter sign-ups, you can collect email addresses and phone numbers to be used in reaching out to people. The township can send scheduled email messages to website visitors regularly. Entities in the business world usually use email marketing tools to stay in contact with visitors who use their sites. It has proven to be a great way to disseminate important information.

People Using the Website

A web design company should also think about the people using the site. In essence, you want to make sure that you have updated information on the demographics of the townships. This will inform the look of the site and the kind of content that should generally go on it. 

If the site is going to have different segments or pages dedicated to different purposes or users, each of those segments and pages should be optimized for the category of users expected to visit it the most. For example, the overall layout should be designed to suit the entire citizens of the township, township employees, politicians, workers, youth, volunteers, as well as foreign visitors and tourists. 

Additionally, it may be necessary to provide a separate section for people who want to provide sensitive information to the authorities, e.g., a Whistleblower page. Also, if your township website invests in marketing and advertising, you want to ensure that the web design company factors in expected users, such as marketing and advertising agencies.