One of the most significant analytical markers in online marketing is where you rank in Google and other search engines. Google rankings are particularly important because they are the largest online search engine and their data informs other search engine rankings and SEO brands’ analytics. Fortunately, there are a lot of quick and easy ways to tweak your website and improve your rankings without having to wait a long time to see results.
There are dozens of different hacks and updates that you can make to help your Google rankings and other search engine results rankings. Some tasks may be quicker than others, but they will all get results if you perform them appropriately. Keep reading to find out the best ways to get rapid ranking improvements.
Optimization is just a fancy word for cleaning things up and making sure that everything is geared toward the right audience and for the right sources. For example, you can employ practices like:
- Conversion optimization: Make changes or improvements to the website to direct people towards a specific conversion goal
- Search engine optimization: The process of using specific keywords to achieve higher rankings
- Mobile optimization: A must for every website so that content renders appropriately on all devices
Make sure that your content is high-quality material and that everything is optimized for mobile. Fix any broken links and optimize your images for ideal rendering and page speeds. Include alt text and file names with images for easy identification by Google as well.
Voice Search Capabilities
By 2020, it’s expected that half of all Internet searches will be performed via voice, either directly through a smartphone or device, or a personal assistant like Alexa or Google Home. When you optimize for voice search, you will want to use conversational sentences rather than simple keywords. Think about what you would say if you were searching for your business, and then use those phrases to build your voice search optimization.
As more people use their smart devices to search for local companies and services, you can’t expect to rank well unless your website is optimized for local search. Use online reviews and local directories to help, and add a location to keywords to increase the likelihood of finding your local audience. Unless you’re an online-only operation, you can benefit from increasing your local search rankings.
Link, Link, Link
Linking is one of the best reputation builders available online today. Links do several things for your website, including helping you to increase your search engine rankings quickly and without much effort. There are different types of links that can benefit your website, but they all have their place. Internal links are those that help users navigate the site and attach pages to improve authority and value.
You can also use outbound and inbound links, which redirect readers to and from your site. Inbound links, also known as backlinks, are links to your website from another, and these can be invaluable in establishing a solid online reputation. If other websites are linking to yours, it tells both search engines and consumers that your website is an authoritative, reputable choice.
Use Metadata Well
A lot of people look at meta tags and other data as a task that comes along with publishing websites or online content. That mindset is not helpful. Metadata is a great way to get your website noticed by search engines. The title tag and meta description are the most useful, but you can also benefit from making sure that you have appropriate URLs and redirect URLs in your listing. This will increase click-through rates when people do find your website, and the right keywords in metadata may assist with rankings and slight boosts thanks to SEO.
The Bottom Line
A lot of people think that optimizing a website and embarking on the process of improving search rankings is time-consuming and cost-prohibitive for some websites. However, it really can be a matter of making the right small tweaks here and there to have the most significant impact on your Google rankings.
For the best outcome in optimizing your website for improved rankings, call the team of specialists at Iconic Web HQ. Our team can help you build a better website and a stronger brand reputation, and ensure that your website is optimized for every platform and search engine for optimal performance. Call today at 717-687-1841.