The Latest Ecommerce Web Design Trends You Need to Know (2021 Edition)

The Latest Ecommerce Web Design Trends You Need to Know (2021 Edition)

Do you have an eCommerce website that needs updating? Does your online shop seem outdated, or is it not up to date with the latest eCommerce web design trends?

Having the right eCommerce web design can help you to bring in more traffic. It can also keep your audience engaged in your content and products. Having an outdated website can discourage your customers from interacting with your website and even hurt your sales.

If you need to update your eCommerce website or are building your online shop for the first time, check out the latest 2021 eCommerce web design trends to keep your website working and looking its best.

Interesting Navigation

Having clear but creative navigation on your website will make a fun and interesting experience for your customers. This will be a memorable experience for your customers and keep them coming back. Using interesting navigation tactics is also a great way to have your website stand out from your competition.

To follow this trend, you can incorporate different navigation animations. This could be something small like having the navigation links expand or become more saturated in color. You can also do something on a larger scale by having a rippling effect during page changes.

You can get creative with your navigation and help it speak for your company and brand image. Whatever designs you choose, will help to increase your customer engagement.

Bold Colors

Bold colors are a great way to catch your audience’s attention. You can use them in different elements across your website to give it a lively pop. Or, have them accent different elements you already have.

Bold colors are a great way to draw attention to important elements of your website. This is one of the eCommerce web design best practices for bringing attention to different products, sales, or other important elements you may want to broadcast.

Be careful not to use too many bright colors throughout the elements on your website. If your website looks too chaotic, it could become confusing to use and deter your customers from completing a transaction.

Interactive Design

Interactive designs make online shopping more fun and enjoyable. This is a way to grab your audience’s attention and have your website stand out from your competition.

To add interactive design to your website, you can create interesting scrolling methods. You can also have products enlarge when you scroll over them. You can even incorporate different preferences for your customers. This will allow them to choose how they want to experience your website.

This could look like including a dark mode option or could even include different accessibility options. Make sure your website is able to work on mobile devices as well. This not only makes a more personalized experience but also allows for you to cater to a broader audience.

Easy Checkout

An important part of eCommerce website design in 2021 is including easy checkout options. People will want a quick and easy shopping experience, so including this option will make your online shop more appealing.

You can include a sidebar that makes checkout easy to access. This allows your customer to see their cart while shopping. This will help your customers to make easy decisions and finish the transaction.

A complicated checkout option can work against you. Your audience may get discouraged or lose interest if it takes too long, and could leave the page before completing the transaction. That is why easy checkout options are one of the most important eCommerce web design trends of 2021.

Interactive Shopping

Including interactive shopping options in your online shop is a great way to allow your customers to see your different products and help them to make decisions. This will make them more satisfied with their decisions and be more confident in their purchases, making them more likely to complete a transaction.

You can include online try-on options, easy-to-view options, and other interactive experiences that will help your customers to better view your products. Your customers will appreciate these added options and you will see the benefit by watching your traffic and sales go up.

Fun Animations

Fun animations are a great way to bring your online shop to life. Your website will seem more lively and interesting if you include different animations throughout your pages.

There are several different ways that you can go about this trend. You can get creative and use your animations as a way to better speak and connect with your audience.

You can animate different product pages or add animations to checkout options as well. Try adding animations when changing pages, or including them when scrolling over different elements.

You can even make animated versions of your products for an interactive experience that is functional and fun.

Lots of Filtering Options

Filtering options are a great thing to incorporate into any online store. Not only do they make it easier for your customers to find what they are looking for, but they will also make shopping quicker, making it more likely for your audience to complete the transaction.

Add lots of different filtering options to sort your products. Range from price, relevance, color, size, popularity, and any other options you can think of to make the shopping experience easier and more enjoyable for your customers.

Soft Background Colors

Soft background colors are a popular trend that you may come across when online shopping. Soft colors are easier on the eyes, so using them in your website design will make it easier for your customers to stay on your pages for a longer period of time.

Pastel, earth tones, and shades of white or tan are great options for your background colors. Not only are they easy on the eyes but they are also not distracting. Having too bold of background colors can take the attention away from your products or important page elements.

Make your products stand out by having them contrast against a soft background.

360 Product View

Adding a 360 degree product viewing option is a great trend to incorporate into your eCommerce website. Allowing your customers to see every angle of your product is a great way to allow them to feel like they are getting an in-person shopping experience without leaving the comfort of their home.

This feature will help your customer know exactly what they are buying. That makes it easier for them to make a decision about completing a transaction. Not only that, but it will also be an impressive added feature that will make your business appear more professional. This will create a stronger level of trust between you and your audience.


Minimalism is a popular trend for eCommerce websites that have been growing for the past few years. Minimalism is a great concept for websites because all of the attention is drawn to the product itself, instead of having flashy elements elsewhere.

Minimalism makes your website look clean, fresh, and simple. It’s a great option if you want to add a lot of written content to your product pages because then your pages won’t look too overcrowded or chaotic.

Shoppable Photos

Shoppable photos are a fun element to incorporate into your website design. Shoppable photos are images of people interacting with or wearing your products. If you hover over the product in the image, a link will appear that will take you to the product page.

This is a great marketing tactic because your audience will be able to see the product in action. You will be able to sell your products by making them look the most appealing in stylized photos, then create a quick and easy way for your audience to purchase the products.

It is also a great way to add personal stylization to your website, as well as professional insight on the best ways to use or wear your products. Shoppable photos make it easier to sell and promote your products.


Chatbots are a great trend to incorporate into your online shop. Having a chatbot in a sidebar on your page or as a pop-up option in the corner will help guide your customers to find exactly what they are looking for.

If your audience has any questions about finding certain products, questions about what certain products contain, or have any other inquiries, having a chatbot option to answer their questions will make them have a more satisfying experience on your website.

Make sure that your chatbot option is in an obvious place but doesn’t distract or take away from your product pages. You want your audience to be able to find it if needed, but don’t want it to be the center focus of the page.

Having a notification or pop-up informing the customer that the chatbot is there when they navigate to a new page is a subtle way to let them know of the chatbot option without being too distracting.

A chatbot option is also a great way to collect customer feedback. This will help you to address any of your audience’s concerns and help you to better maintain your website.

Evolving Layout

Evolving layouts are a creative way to create your home page or product pages. Just like using different animations, having an evolving layout will be a memorable experience for your audience when they visit your website.

Your pages can appear in a stacked format, turning pages and mimicking print pages when they navigate to a new page. You can also incorporate a dissolving effect when relocating or have different elements slide onto the page.

You can personalize this element of your website and make it evolve in different creative ways. Any option you choose will give your audience a unique and interactive experience that will make them remember your website and as a result, they will be more likely to return.

Incorporate Social Media

Bringing in social media elements to your eCommerce website is a great way to connect with your customers. There are many different ways that you can incorporate social media into your online store.

You can use your own business social media to promote your store and have product links within your posts that lead to your product pages. This allows your audience and followers to have quick access to your website and create more completed transactions for you.

You can also include social media photos on your product pages themselves. Encourage your customers to tag your business in their photos and display those photos on your website. This will not only help to promote your business on their photos, but it will also show new customers that there are many people who are happy and satisfied with your products.

Ecommerce Web Design Trends That Will Help Your Business

Having a modern, well-functioning online shop is key to having a successful business. Following these eCommerce web design trends will help you to keep your website looking professional and up to date. It will also help you to keep a satisfied audience, which will bring in more transactions for you.

Don’t let an outdated eCommerce website take away from your online store. By adding interactive elements, following color trends, and making sure your products stand out on your web pages, you will be able to see the benefits of keeping an updated website.

If you want to make sure your eCommerce website is up to date and looks clean and professional, contact us to find out how we can help you with our web design services.

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